unit 14 Radio 4 audience profile

Background of BBC Radio 4:

The radio I have chosen is BBC Radio 4 which first aired on 30 September 1967; this means that BBC Radio 4 has been aired nationally for around 52 years. It is owned by global and their well-known sister station is BBC Radio 4 Extra.  Their typical content includes news, talk and drama. BBC radio 4 is completely funded by TV license.

Audience profile:

BBC Radio 4 mostly appeals to people in their 30s and over, this may be because they have programmes such as: Book of the week, shipping forecast and many more which may interest an older population.

Listening figures:

Their listening figures are quite high; the amount of people that it reaches is 11.55 million adults each week. The nationality of the population is mostly white British. The news reports attracts the largest amount of listeners at 10.34m per week, the drama shows which air in the afternoon attracts 6.69 million people a week, the comedy shows reaches around 5.52 million people per week.