Educate
These media texts such as documentaries are used to educate people about a specific topic.
In this documentary “City of the future: Singapore” from national geographic, teaches the audience about the latest innovations and technology being created in Singapore. For example at 10:00 the narrator begins to show how drone technology is advancing. In this clip we hear the sound of the drone being used and the narrator explaining how the drone works.
Entertain
These media texts help amuse and divert the audience. An example of this media text is in finding dory where they use dialogue to entertain the audience https://www.youtube.com/watch?v=wQOGEZDxPkQ. They use dialogue to entertain the audience through the tone and personalities of the characters. An example of this in the scene is when dory says she wants to leave and explore.
Inform
These media texts inform the general public about current events and this can be accessed through electric communication, broadcasting and other media. This allows them to be prepared in case of any dangers waiting to happen or any changes that may affect them.
In this news report “The shopping mall where everything is recycled”, it informs the audience about the shopping mall that recycles everything. Uplifting music is used in the background to inform the audience about the new mall that helps the environment.
For example at 0:17, music is played as they show clips of the different types of objects being sold. Then at 0:21 the narrator explains how some products were even up cycled such as a lamp shade which is made from worn out leather jackets.
Sell products
These are advertisements which are used to help companies sell their products.
In this “fork out less” go compare ad, the narrator uses voice over to promote that whenever you buy car or home insurance through go compare you get a free membership to dine. This informs the audience there is a
At 0:03 the narrator begins promoting the Go compares new deal as the video shows close ups of the actors emotions before the man shows up, telling them about the new deal.
Wild Tracks
This media text is an audio recording, which is then synchronized with the video however recorded separately on set when the cameras aren’t filming.
An example of this media text is in the video game GTA where they use the sound of gunshots which makes the action seem more realistic for the audience because it is synchronised with the video.
https://www.youtube.com/watch?v=Fg4V3ivMQc0
Atmospheric sounds
These are sounds that set the atmosphere for the film or video. An example of this is in toy story on the last scene where the boy gives all his dolls to the little girl. Blissful music is played to make the scene emotional because he is giving the dolls away.
Music (Incidental/theme)
This is the background or theme music played at the start of every episode of a series.
In this series, theme music is used in every episode so the audience can recognize the show when the theme song is played. e song is played and a image of the map is showed to show where it is set.
Sound effects
It adds a dramatic effect and is used to express an action or mood.
In this episode of Eastenders, a sound effect is used after the bus crash. The use of a black screen with a sound effect shows us how the person is unconscious.
The sound effect is used at 0:14 to be used to create a dramatic effect and to show the audience that an accident has happened and the victim is unaware of their surroundings.
Dialogue
This is a conversation between two or more people. Or it could be just a person speaking.
An example of this media text is in Fresh Prince of Bel air when will gets shot and Carlton believes that it’s his fault and he couldn’t do anything to prevent so he decides to take revenge. In this scene Carlton and will and arguing whether to take revenge of leave it. https://www.youtube.com/watch?v=rJ31eBipr_gthe use of dialogue in this scene helps the audience understand the scene better and understand what is going on.
Use of silence
This adds a dramatic effect and silence sends a powerful message to the viewer. An example of this is in Fresh Prince of Bel air in the last episode where Will decides to stay behind and lock the house. They use of silence in this scene is to create an emotional atmosphere.
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